Integrity

"Let no pleasure tempt thee, no profit allure thee, no persuasion move thee, to do anything which thou knowest to be evil; so shalt thou always live jollity; for a good conscience is a continual Christmas."

— Benjamin Franklin

"The right type of [leader] is democratic. He must not consider himself a superior sort of personage. He must actually feel democratic; it is not enough that he try to pose as democratic—he must be democratic, otherwise the veneer, the sheen, would wear off, for you can't fool a body of intelligent American workingmen for very long. He must ring true."

—Thomas Coleman Du Pont

"If you tell the truth you don't have to remember anything."

— Mark Twain